The rise of car travel in the 40’s, 50’s and 60’s meant that thousands of people were traversing he broad expanses of the Southwest looking for new landscapes and adventure. As the cars sped past, restaurants, motels, curio shops and gas stations needed large, bright signs to make an impression. This informative and entertaining visual presentation explores the social significance of the rise of commercial neon signs, and references the designers whose signs became iconic images that defined the West in the age of the automobile. Presented by Marshall Shore- Arizona’s Hip Historian- his passion is uncovering the weird, the wonderful, and the obscure treasures from our past: the semi-forgotten people, places, and events that have made us who we are today.
Registration is required.